Getting ranked on Google is the main goal of almost every single business or company who has put up a website in the hopes of getting more customers and revenue. This is because when you’re ranked on Google for your keywords, you can expect to get more traffic on your website. That in turn allows you to increase your number of potential customers.
One of the key aspects of proper online marketing, which is going to help you rank faster on Google is proper web design. This term basically refers to how the different pages of your website are setup to look like. In addition to that, it also involves how the different pages are organized properly so that people can easily navigate through them without having any trouble looking for the things they need. This is especially important when visitors are looking for you contact information so that they can reach you for inquiries or perhaps to place an order.
Lastly, proper web design also sees to it that all of the pages on your website load up fairly quickly so that people don’t end up bouncing off and going to a different website. That’s something you don’t want to happen because you won’t be able to convert visitors into actual customers if you have that going on for your website.
Wondering how to find clients, increase sales and get leads? You are in the right place. Every agency or freelancer seeks to grow their customer base, as it is the key to financial stability and business success. Below, we have outlined several tactics from www.argondesign.com.au you can utilise to find loyal web design clients for your budding business.
There are two kinds of people in the world: those who love writing proposals, and those who hate it. No matter how you feel about them, proposals can be a reliable selling tool and a sure way of finding design clients. You can use proposals to converse with prospects and pitch new business. Businesses with online proposals can get bigger contracts, bid on larger projects and earn more visibility.
Though using proposals can result in new job opportunities and countless contracts, they are time intensive. For most businesses, time is a great asset. If you are looking for clients to grow your revenue, you might want to get many of them as fast as possible. Therefore, consider using a third-party marketplace. These platforms list web design projects and allow web designers to bid on them. Alternatively, freelancers can post their daily or hourly rates for specific project types. Upwork, Freelancer, PeoplePerHour, Guru or Shopify is a great place to start.
We have talked about online job boards and proposals, but what if you can pitch to a potential client directly? In-person and email pitching are go-to strategies for businesses that can’t afford to call clients all the time. Emails give you direct access to your ideal customers. However, most prospects may consider them spam. So don’t use click bait subject lines or sound over convincing. In-person pitching enables you to introduce your business and its objectives, explain what it does and identify what makes it unique.
Attending events can give you the visibility you need to succeed. Plus, conferences can be fun. After all, who does not like to travel, meet new people and learn new things? Whether the next event is paid or free, across the country or nearby, events are an investment in your business and yourself. By going to web development and client-focused conferences, you can maximize your experiences and your profits as well.
Events are part of external networking. Now let’s focus on internal networking. As you may already know, you can use your existing clients to find new clients. To do so, you have to establish a referral program for your business. If you haven’t, it’s time to get things going. Word-of-mouth is a powerful marketing tool, and you should use every chance you have to get consumers talking about your work. Indeed, your work is good, and the whole world should know about it.
So you have used proposals, visited job boards, tried cold pitching, attended events and asked existing customers to refer new clients to you. But it would be much easier if potential clients came passively (or directly) to you? That said, start blogging, implement SEO and promote your brand.
If you’re setting up a website for your small business, not only do you need to pay close attention to your on-page SEO but you also need to invest a good amount of time and effort on web design. In fact, effective web design is considered by a lot of internet marketers as an integral part of a website’s on-page SEO.
Effective web design will not only help you make your website look great but this also allow you to make sure that each and every single page on your website loads up fairly quickly. Through this, you can be assured that visitors who land on your website from Google won’t end up bouncing off it and going to a different website just because it takes forever for your web pages to load up.
Doing effective web design will also help you ensure that all of the important information on your website that most people will be looking for are easy to spot. This is particularly important when it comes to your contact details so that people who want to call you up to order your products or get your services can do so right away.
Check out effective web design tips at escobedodesign.com.
Hiring a website designer. How to pre qualify them
If you are thinking about taking your business online, one of the most critical hires you will have is that of hiring web designers. With the right talents, you will not only get great customer satisfaction, but you will also rank highly with search engines. A web designer will create the face of your business and allow you to interact with your customers virtually. Without the right ‘face’ your clients may not be interested in anything you offer. These few tips will make it easy for you to choose a talented web designer.
Look for personality before experience
As a business, one of the first things you want is a person who can be a team player. For instance, you do not want to hire an experienced web designer who is great at what they do, but they are condescending, insolent and full of themselves. You want someone who can listen. A person who is willing to learn more about you and the business you are running. You also need to consider the level of your business. An individual who has worked at a huge company may not help your startup because your startup needs a person who is adaptable, versatile and willing to take risks. Hiring for the personality allows you to get the right person for the job. They may not have all the years of experience but if they are willing to learn and adapt to what your business needs the better. It is easy for people to fake it at an interview so you may need other methods to test them out before you hire them.
If you think you have identified the right candidate, good for you. However, you still need to test them out and make sure that your decision is the right one. An excellent way to do that is to test them with a small project that is not critical. This will let you observe how they react to deadlines and their work ethic. You will get additional information not collected during the interview. How efficient are they in delivering products? Also, how good was the final product? Were your expectations met? Did they communicate effectively about the progress, delays, and problems faced? If they impress you, they will be worth hiring. If not, chances are they may not help your business grow and excel among the competition. At https://www.keen.com.mt/ for example, they set up 3 interviews before hiring someone to make 100% certain that the applicant is honest, hard working and trust worthy. They ask different questions with the same expected goal or outcome, during all 3 interviews. All questions are meant to get the same answer. If there’s a discrepancy, that means, the applicant does not qualify for the job.
Aptitude for skills
In the tech industry, every two years, skills become obsolete. So it is always better to choose a person who is willing to learn with time rather than an individual who is sure they know everything in the industry. Such a person may not be ready to learn and adapt as the time goes. An excellent way to know a person who is willing to learn is to ask them questions that suggest they have been learning as they go. For instance, what programming languages have you learned recently? What are your favorite technology conferences?
Do not ask trivia questions about programming
Trivia questions would include, which years was PHP released? Unless your company is about such, they do not help. Some of the most skilled professionals focus on the language rather than who developed it and when. Trivia questions are a terrible way to determine whether a person is smart or not. They only show that a person is good at cramming things not learning. A rule of thumb is to ask questions that cannot be easily researched or found online. Open ended questions are an excellent way to know a person’s ability and knowledge about programming and handling issues.
Gaming is a big deal in Malta. The gaming industry in Malta accounts for 11% of the country’s GDP, employs 6,150 people and contributed €700 million to the Maltese economy as at the end of 2015. Online gaming sector comprises a significant proportion of Malta’s gaming industry. There were 257 online gaming companies in Malta as at the end of June 2016.
Malta is one of the world’s largest and most respected online gaming jurisdictions and was the first European Union member state to regulate remote gaming. Malta’s success in online gaming is largely attributed to its excellent gaming regulation authority that has seen a gradual increase of online companies setting up shop in the country.
The Malta Gaming Authority (MGA) is the body responsible for the governance of gaming in Malta and has developed policies for online gaming that protects both the online companies and the players. Some of its duties include granting licences to online casinos and lottery operators, monitoring the licensees to ensure they continue to meet the regulations, collecting relevant taxes, continually researching all the different aspects of online gaming and much more.
Types of remote gaming licences
In order to set up an online gaming business in Malta, the operator is required to obtain a licence from the MGA. If successful, the licensee must eventually create a Malta company, with the core part of the online gaming physically located in Malta. The advantage of a Malta online licence is that it allows an online gaming company to operate across the 28-country European Union.
To get an Online Gaming Licence you can apply here http://csbgroup.com/malta-advisory/igaming-services-malta/online-gaming-licence-application/
Malta offers four classes of Remote Gambling Licences. Applicants may apply for either or all of them.
Class 1 – A remote gaming licence whereby operators manage their own risk on repetitive games. Examples of Class 1 licensees include online casino games, lotteries, slots, game of chance and games that use a random number generator.
Class 2 – A remote gaming licence whereby operators manage their own risk on events based games carried out on bets on singular events such as online sports betting, fixed-odds betting, pool betting and spread betting.
Class 3 – A licence granted to operators who are paid a commission for selling remote gaming services. These include operators who organize player to player games, betting exchanges, game portals; they do not partake in the risk but only get paid a commission on the gaming activity.
Class 4 – Licences for companies that host and manage remote gaming operations but are not themselves operators. These include software vendors who provide management and hosting facilities on their platforms.
An online gaming licence is valid for a 5 year period. A licensee is required to pay the following administrative and licence fees:
Application Fee for new licence €2,330
System Review €2,500
Licence Fee €8,500
Application Fee for Renewal of Licence €1,500
Approval Fee for Transfer or Assignment of Licence €1,500
Approval of Share Transfer €1,500
Approval of Simple Contractual Commercial Agreements €70
Compliance Review €3,500
All four of the remote gaming licences are liable for tax payments. Below is the tax schedule for each licence.
|Class 1 Licence||€4,600||Per month for the first 6 months|
|€7,000||Per month for the entire duration of the licence|
|Class 2 licence||0.5%||Of the gross amount of bets accepted in remote betting operations|
|Class 3 Licence||5%||Of real income|
|Class 4 Licence hosting and managing other remote gaming operators||Nil
|For the first 6 months
Per month for the subsequent 6 months
Per month thereafter for the entire duration of the licence
|Remote Gaming Tax Capping per licensee per remote gaming licence||€466,000||Per Annum|
Finding Talented Web Developers
The gaming industry is booming. More and more people are online and now playing video slots and video games. Gaming companies are expanding their operations across the globe. Let’s have a closer look at what has been happening. iGaming services firms are taking advantage of the boom and offering their services to these large gaming companies.
The #1 problem these gaming companies face today is the ablity to find talent and keep talent. The thing about talent is that the demand for employees exceeds the supply and that has become a common problem in the gaming industry in Malta.
Some big names in web design like excitableweb.com are riding the wave of money making by offering their serivces to these huge huge gaming companies.
Web developers salaries
Specialized front end and back end web developers are paid really well. And while organizations try to keep expenses at a minimum, this is virtually impossible.
4 Principles apply in great site design. Speed, conversion optimization, graphic design, and SEO optimized website design. This complemented with a great SEO strategy and impeccable social media marketing is a winner ALWAYS
Well, that is the life I suppose and general managers have to deal with it.
On the positive side, at least there is an increase in automation and what companies are spending more on staff specialisation, they are saving in automation.