Wondering how to find clients, increase sales and get leads? You are in the right place. Every agency or freelancer seeks to grow their customer base, as it is the key to financial stability and business success. Below, we have outlined several tactics from www.argondesign.com.au you can utilise to find loyal web design clients for your budding business.
There are two kinds of people in the world: those who love writing proposals, and those who hate it. No matter how you feel about them, proposals can be a reliable selling tool and a sure way of finding design clients. You can use proposals to converse with prospects and pitch new business. Businesses with online proposals can get bigger contracts, bid on larger projects and earn more visibility.
Though using proposals can result in new job opportunities and countless contracts, they are time intensive. For most businesses, time is a great asset. If you are looking for clients to grow your revenue, you might want to get many of them as fast as possible. Therefore, consider using a third-party marketplace. These platforms list web design projects and allow web designers to bid on them. Alternatively, freelancers can post their daily or hourly rates for specific project types. Upwork, Freelancer, PeoplePerHour, Guru or Shopify is a great place to start.
We have talked about online job boards and proposals, but what if you can pitch to a potential client directly? In-person and email pitching are go-to strategies for businesses that can’t afford to call clients all the time. Emails give you direct access to your ideal customers. However, most prospects may consider them spam. So don’t use click bait subject lines or sound over convincing. In-person pitching enables you to introduce your business and its objectives, explain what it does and identify what makes it unique.
Attending events can give you the visibility you need to succeed. Plus, conferences can be fun. After all, who does not like to travel, meet new people and learn new things? Whether the next event is paid or free, across the country or nearby, events are an investment in your business and yourself. By going to web development and client-focused conferences, you can maximize your experiences and your profits as well.
Events are part of external networking. Now let’s focus on internal networking. As you may already know, you can use your existing clients to find new clients. To do so, you have to establish a referral program for your business. If you haven’t, it’s time to get things going. Word-of-mouth is a powerful marketing tool, and you should use every chance you have to get consumers talking about your work. Indeed, your work is good, and the whole world should know about it.
So you have used proposals, visited job boards, tried cold pitching, attended events and asked existing customers to refer new clients to you. But it would be much easier if potential clients came passively (or directly) to you? That said, start blogging, implement SEO and promote your brand.